GDP in the News
Has it been two months since GDC already?
Has it been two months since GDC already? We held the Game Revenue Optimization mini-summit again at GDC and it was, by all accounts, a smashing success.
But since then, we’ve been a little buried (by, among other things, the news about in-game payments).
We’ll get back to blogging soon. I promise. We have some great articles in the queue, including the long-awaited sequel to our Ad Exchanger Series on validating MMMs (Why Marketers Avoid True Experimentation and How Organizations Can Embrace Experimentation In Marketing Measurement).
In the meantime, we’ve been interacting with the community. Among the recent highlights are:
One of our data scientists, Mark Rieke, spoke at the American Association for Public Opinion Research’s 80th Annual Conference on reducing variance in survey aggregation.
Our Vice President of Engineering, John Szeder, was interviewed on “Your Next Tech Startup” on how to interview and hire great engineers.
Our Principal Scientist, Julian Runge, made an appearance on the Ad Exchanger Podcast to discuss marketing measurement and how to integrate experimentation into marketing strategies.
We’ve got a lot more coming soon, and we can’t wait to share it with you. Until then, thanks for being part of the conversation. If there’s something you’re wrestling with—or just curious about—drop us a line. We’re always up for a good chat.
All the best,
Bill